With the financial crisis of the main traditional business models of journalism, many professionals in the field had to reinvent themselves to ensure their own survival. What is their secret? What paths did you take to raise money and keep the project going? The purpose of this activity, which can invite guests from several countries, is to present some of the successful alternatives, such as crowdfunding, subscriptions, sponsorships, and scholarships. Important: are these options sustainable in the long run?